Whirlpool Corporation

Heather Jones, Sr. Brand Manager
Bill Beck, Sr. Director

DigitasLBi *Lead Agency

Kelly Barnard, VP, Acct. Director
Bridget Cahill, Acct. Manager
Chris Reed, EVP, Group Acct. Director
Jeremy Bacharach, VP/ Director, Creative
Louie Calvano, VP/ Director, Creative
Michael Frease, SVP, Group Creative Director
Dirk Reinhardt, VP, Group Director, Creative Strategy
Rubina Singh, Sr. Creative Strategist

Ketchum

Optimedia

Maytags long-standing promise of Dependability had lost relevance with modern audiences, resulting in declining sales and loss of market share. To restore Maytag to its former glory, we brought back the brands iconic Repairman, and gave him a new job. The Maytag Man became the appliances themselves, giving Maytag Dependability a face, a voice, and a way to connect with people who are like like Maytag the unseen heroes of Dependability. And after years of decline, Maytag has once again risen to prominence.