Burger King

Eric Hirschhorn, Chief Marketing Officer, North America
Adam Gagliardo, Director, Digital Marketing and Social Media

Code and Theory *Lead Agency

Steve Baer, Managing Partner
Kelly Meyers, Sr. Creative Strategist
Alexis Dorenter, Acct. Director
Mila Golubov, Associate Creative Director
Conor Champley, Writer
Jeremy Stein, Art Director
Remya Rajagopalan, Producer
Nick Macri, Sr. Insight Analyst

Horizon Media

Alison Brod PR

It started with a rumor that was fueled by a calculated leak, and quickly developed into a consumer-led campaign. When Burger King brought back one of their most beloved retired products Chicken Fries what better way to announce their return than by planting a seed with their most vocal fans and watching the chatter grow? The buzz generated from our intentional leak was amplified by super fans, ordinary consumers, and Burger King itself, helping the QSR giant achieve the biggest U.S. sales jump in 2 years.