Ubisoft Entertainment

Scott Sappenfield, Director Marketing, Brand Management
Shane Bierwith, Sr. Brand Manager
Wayne Ferguson, Brand Manager
Adam Novickas, Sr. Director, Marketing

Nomadic Agency *Lead Agency

Tim Washburn, Partner, EVP Creative Director
Dawn Bates, VP Strategy
Holly Ringerud, Sr. Copywriter
John Riddle, Producer
Greg Orlowski, Creative Director
Scott Berchman, Executive Producer

HardPin Media

BEAST

Rocksmith 2014 faced plummeting console game sales. To outsell the original, we reframed Rocksmith 2014 as learning software allowing us to expand our audience from gamers to aspiring guitarists. The shift revealed the biggest challenge of our campaign: an endless amount of free online learning content. So we differentiated Rocksmith 2014 as the FASTEST WAY TO LEARN GUITAR, and quantified FAST for consumers with a promise - LEARN TO PLAY IN 60 DAYS. Within months, we exceeded the sales goal by 10%, despite a double-digit decline in category game sales.