Jack Link's Jerky

Jeff Lefever, VP of Marketing
Kevin Papacek, Director of Marketing

Carmichael Lynch *Lead Agency

Stacy Janicki, Director of Acct. Management, Sr. Partner
Sofya Vannelli, Acct. Supervisor
Marty Senn, Executive Creative Director, Sr. Partner
Freddie Richards, Executive Content Producer, Partner
Joe Germscheid, Director of Consumer Engagement, Sr. Partner
Nellie Murray, Engagement Strategist
Dave Damman, CCO

Spong

Julie Batliner, Managing Director

Space150

In 2006, we created the Messin with Sasquatch brand campaign, and the results that followed have positively altered the trajectory of Jack Links, the meat snacks category and now the broader snack category on a whole. The campaign, which was designed to drive brand awareness and sales, was not only a catalyst for growth, but also provided a platform for sustained success, doubling sales since launch and propelling Jack Link's into the top 5 best selling salty snacks in the United States.