Jack Link's Jerky

Jeff Lefever, VP, Marketing
Kevin Papacek, Director of Marketing

Carmichael Lynch *Lead Agency

Stacy Janicki, Director of Acct. Management, Sr. Partner
Sofya Vannelli, Acct. Supervisor
Marty Senn, Executive Creative Director, Sr. Partner
Freddie Richards, Executive Content Producer, Partner
Joe Germscheid, Director of Consumer Engagement, Sr. Partner
Nellie Murray, Engagement Strategist
Marilyn Reiter, Broadcast Manager
Dave Damman, CCO

Spong

Space150

Largely behind its convenience-store dominance, Jack Links had grown the meat snack category into a $2 billion segment. But there are only so many road trips and fuel stops a person can make. With C-Stores conquered and the competition vanquished, it was time to set our sights on bigger prey like chips and nuts. In 2014, we extended the successful Feed Your Wild Side campaign to focus on increased usage, resulting in Jack Link's becoming the fastest growing salty snack brand. Proving again, that Jack Links shouldn't be messed with.