CLIENT
Labatt Breweries
Kyle Norrington, VP, Marketing
AGENCY
Pete Breton, Executive Creative Director
Dave Douglass, Executive Creative Director
Craig McIntosh, Associate Creative Director
Jaimes Zentil, Associate Creative Director
Eric Neal, Creative, Art Director
Jesse Hornstein, Creative, Writer
Dion Aralihalli, Group Acct. Director
Allison Cornford, Acct. Supervisor
Paul Lipson, Director of Communications Strategy
Mosaic Sales Solutions
Veritas Communications
Universal McCann
SUMMARY
The Olympics unite Canadians as they cheer on Canadas biggest hockey goals. Its the equivalent of the World Cup and a major beer-drinking occasion. Budweiser stood for great times but Molson Canadian had the Olympic sponsorship. Given Budweiser was an American brand this would be a major challenge. To win, Budweiser elevated the celebration of Canadas goals literally. Introducing the Red Zeppelin, a massive flying goal light synched to Canadas goals. In 3 weeks, Budweiser regained its number 1 position and achieved 30MM earned impressions (Canadas population is 35MM).
