CLIENT
Coca-Cola
Wendy Clark, President, Sparkling and Strategic Marketing, Coca-Cola North America
Jennifer Healan, Group Director, Intergrated Marketing Content
Ryan Anderson, Sr. Manager, Integrated Marketing Content
Evan Holod, Sr. Brand Manager
AGENCY
Hal Curtis, Creative Director
Antony Goldstein, Creative Director
Jeff Gillette, Creative Director
Brian Mead, Management Supervisor
Zack Jerome, Interactive Strategy Director
Zack Kaplan, Interactive Strategist
Starcom MediaVest Group
SUMMARY
Coca-Cola has a 128-year history of being democratica brand for everyone. But for todays teens, the future of Cokes business, individuality and personalization trumped all. To bridge this gap, the worlds most iconic brand became the most personal one. Coca-Colas logo was replaced with names of Americans and #ShareaCoke became the rallying cry. Share a Coke was Coca-Colas most successful program in recent history, leading to multiple record-breaking sales weeks and growing case sales by double digits. Most importantly, it gave an entire generation a new connection with Coca-Cola.
