CLIENT
Walgreens
Amy Spears, DVP Creative Services
Sona Chawla, President of Digital and CMO
Lisa Guidice, Director of Pharmacy Marketing
AGENCY
Nancy Ryan, SVP Managing Director
Shawn Mackoff, VP Acct. Director
Michelle Dickens, VP Strategy Director, Experience & Insights
Victor Camozzi, SVP Group Creative Director
Bryan Edwards, SVP Group Creative Director
Brittany Cushing, Group Director of Strategy
Justin Southern, Group Director
United Nations Foundation
SUMMARY
While Walgreens was the first US pharmacy to offer flu shots, countless competitors were entering the marketplace, making flu shots ubiquitous. How could they differentiate a completely commoditized offering? Enter Get a Shot. Give a Shot. Through a partnership with the UN Foundations Shot@Life Campaign, we gave consumers an inspiring opportunity. By getting their flu shot at Walgreens, theyd help provide a life-saving vaccine to a child in need. And help, they did. Immunizations were 118% to goal, brand perceptions increased 21 points, and three million children received life-saving vaccines.
