CLIENT
Davidoff of Geneva Distribution
Jim Young, President
Dylan Austin, Head of Marketing, Camacho
Bob Terry, Chief Engagement Director
AGENCY
Colangelo Synergy Marketing *Lead Agency
Ted Parrack, Chief Strategic Officer
Joe Raimo, Group Acct. Director
Ben Applebaum, Executive Creative Director
Mike Olsson, Creative Director
Matt Snow, Acct. Director
Peter Smyth, Group Creative Director Packaging and Branding
Stacy Infantas, Packaging Production Supervisor
SUMMARY
Camacho. Once recognized as the epitome of the bold cigar category, it had become a bloated portfolio that failed to meet the brand promise. The challenge? Reestablish your identity and dominate a category ripe for disruption. The solution was to develop a world class creative expression birthed from a singular product truth. Bold, intense flavor. We became the category standard. The definer and curator of a full-frontal lifestyle with full-frontal cigars. Since launch, total brand sales have increased 160% the largest growth in brand history. Camacho: The Bold Standard.