Procter & Gamble

Edgar Sandoval, Global Franchise Leader
Michele Baeten, Global Brand Manager
Tonia Lerod, Global Communications Director

Leo Burnett Chicago *Lead Agency

Annette Sally, EVP Acct. Director
Karuna Rawal, Planning Director
A.J. Hassan, VP, Creative Director
Adine Becker, Sr. Producer

Leo Burnett Toronto *Lead Agency

Judy John, CCO

Leo Burnett London

MSL Group

Amy Smith, SVP, Director

Starcom MediaVest Group

Cristina Torres, VP, Director

Girls experience the biggest drop in confidence during puberty, around the same time as their first period. As a society, we contribute to that drop, often without even recognizing it. Always wanted to change this, so they created a rallying cry to reverse the meaning of a common playground insult to champion girls confidence through the #LikeAGirl campaign. #LikeAGirl gave life to our brand purpose and inspired our target. It created a global movement with 76MM views and spread beyond our wildest expectations!