Hyundai Motor America

INNOCEAN USA *Lead Agency

Greg Braun, Executive Creative Director
Barney Goldberg, Creative Director
Tom Pettus, Creative Director
Brian Chin, Associate Creative Director
David Mesfin, Associate Creative Director
Nick Flora, Copywriter
Nguyen Duong, Director of Digital Strategy
Brian Betts, Planning Director
Melissa Moore, Digital Producer
Lester Perry, Group Acct. Director

Tool of North America

Biscuit Filmworks

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Initiative

At the start of 2014 FIFA World Cup, awareness for Hyundai was at a three-year low and opinion for the car brand had flatlined. Amidst a crowded field of brands competing for attention during the World Cup, how does a value car brand with a reputation for being the rational choice authentically connect and inspire engagement among an emotionally charged, passionate fan community? With two simple words: Because Futbol. By the end of the campaign, Hyundai saw a +15% lift in brand awareness and 92% positive brand sentiment. All #BecauseFutbol.