IBM

Kristen Lauria, VP Marketing, Global Business Services

Ogilvy & Mather *Lead Agency

Chris Reardon, Executive Creative Director, Digital Experience
Nicholas Rezabek, Associate Creative Director
Martin Lange, Executive Marketing Director, Digital Strategy
Seth Greenberg, Strategist
Kenan Ali, Sr. Planner
Mila Babrikova, Acct. Director
Charlotte Smith, Acct. Supervisor
Manoj Gopalan, Associate Director, Marketing Strategy
Shanthi Blanchard, Acct. Executive

Neo@Ogilvy

As a new entrant in mobile, how could IBM stand out at Barcelonas Mobile World Congress? We looked at the painpoints conference-goers experience and used IBMs own Mobile solutions to Rewire Mobile World Congress for Mobile. We launched pop-up Transportation and Information networks: mobile optimized Bus lines to ferry attendees around, and a newsroom-on-wheels to serve up conference highlights on every device and our network of screens. IBM beat out competitors in social buzz and was declared a mobile leader by Gartner. IBMs mobile revenue doubled for the year.