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FINNEGANS
FINNEGANS Reverse Food Truck

RAN IN: United States

CLIENT
FINNEGANS

Jacquie Berglund

AGENCY
Martin Williams *Lead Agency

Tom Moudry, CEO, President, CCO
Steve Casey, Group Creative Director
Dustin Joyce, Designer
Eric Schlauch, Writer
Bethany Schwichtenberg, Acct. Manager
Sam Bennett, Digital Strategist
Toby Balai, Art Director
Cindy Pedersen, Print Producer


SUMMARY

Most consumers remain unaware that FINNEGANS gives 100% of profits to charity. Our brand activists are not just beer consumers, theyre philanthropists. Generous when a generous act is made easy, they lack the availability to take action. To transform the impulse purchase into an impulse donation and harness slacktivism, we created the worlds first Reverse Food Truck. It is a truck that doesn't make food, but accepts food and monetary donations, spreading the FINNEGANS mission through events, word of mouth and news coverage.

CASE STUDY

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CASE VIDEO


Hero Medium: Mobile Food Truck - Events

Medium Featured On Video: Consumer Involvement/User Generated, Events, Guerilla, Interactive/Online, PR, Social

Audience: Brand Influencers

Objectives: Fund-raising

Type: Business to Consumer

Classification: Local

Language: English