The Anti-Cruelty Society

Dr. Robyn Barbiers, President
Trisha Teckenbrock, Public Relations Manager
John Griggs, Graphics & Publication Designer
Tatiana Garrett, Director of Communications

Saatchi & Saatchi X *Lead Agency

Doug Van Andel, Executive Creative Direction
Josh Rateliff, VP, Managing Direction
Dina Howell, Chief Executive Officer
Kelsey Alfredson, Copywriter
Ying Kau, Designer
Dr.Christopher Gray, VP of Shopper Psychology

How does a nonprofit animal shelter in Chicago with a small budget and big competition draw busy city dwellers inside its nondescript shelter? How do they inspire a connection strong enough to send adoption rates skyrocketing? By giving the animals the voice they needed to connect with owners, and crafting our communication to hit our targets emotional core. Post-campaign, adoptions increased a whopping 61% and the shelters Facebook fans grew by 21%. Ultimately, in just 90 days we were able to find 1,376 deserving animals a home.