Enroll America

Adam Stalker, National Digital Director

Ogilvy & Mather *Lead Agency

Leigh George, VP
Jose Salmeron, Executive Creative Director
Josh Williams, Art Director
Meghan Kotlanger, Acct. Director
David Stone, Video Producer
Russell Hayer, Associate Creative Director
Lisa Bilow, Media Planner
Michael Mangi, Sr. VP
Samantha Kramer, Sr. Acct. Executive

Lonely Leap

Enroll America: Tip the Balance in Your Favor The Affordable Care Act was a giant leap forward for millions of uninsured Americans, but its launch was a disaster. A media frenzy moved the publics focus from benefits to technical glitches. How could Enroll America break through this noise and convince people to sign up? We knew that illness was the motivator for enrollment and selected real people to share their personal stories. By contrasting insured vs. uninsured story outcomes, we put the coverage decision in the hands of our audience.