Comcast

Peter Intermaggio, Sr. VP of Marketing Communications
Eileen Diskin, Sr. VP of Marketing Communications
Jose Velez Silva, Sr. Director of Multicultural Marketing Communications
Rose Holden, Director of Multicultural Marketing Communications
Juan Penso, Director of Multicultural Marketing Communications

Grupo Gallegos *Lead Agency

Andrew Delbridge, Chief Strategy & Engagement Officer
Silvina Cendra, Planning Director
JP Rodriguez, Group Acct. Director
Carlos Tornell, Creative Director
Claudia Canas, Associate Creative Director

New subscriber growth is the name of the game in the declining Cable and ISP category. But how do you find new growth in a culture thats readily cutting the cord with cable TV? By discovering an untapped and under-communicated-to Bicultural segment within Hispanics. Our goal was to develop a campaign that effectively portrayed their dual realities and motivated them into action. By drawing on the parallels of our limitless product and their bicultural seamless world, we created new fans, increased YOY growth, and beat out Non-Hispanic performance.