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Listerine
Listerine FIFA World Cup Social Media Campaign

RAN IN: United States, Canada

CLIENT
Johnson & Johnson

AGENCY
MRY *Lead Agency

Cedric Devitt, CCO
Clare Hart, Executive Client Partner, Client Services Director
James Wood, Group Creative Director
Jason Liberatore, Associate Creative Director, Copy
Michael Bollinger, Group Acct. Director
Jackie Potter, Acct. Supervisor
Jason Hirthler, Director of Content Strategy
Clint Walsh, Project Manager
Josue Jansen, Community Management Supervisor
Jessie Mino, Sr. Community Manager


Sprinklr


J. Walter Thompson London


SUMMARY

What does mouthwash have to do with football? For Listerine, the 2014 FIFA World Cup was our solution to moving the brand from behind the cupboard into daily conscious habits. We empowered people with a voice on social media using our greatest asset, the expressions on fans mouths, to tell each matchs story in real time. With 529 million total impressions and exceeding Reach per Dollar benchmarks by 551% versus other CPG World Cup Facebook advertiser benchmarks, we made Listerine a recognizable face in an unlikely place.

CASE STUDY

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CASE VIDEO


Hero Medium: Social Media

Audience: Men

Objectives: Build brand equity

Type: Business to Consumer

Classification: Local,Regional,National,Multinational,Non-English

Language: English