Toyota Motor Sales

Andrew Franceschini, Marketing & Communications Truck Team
Russ Koble, Advertising Manager

Saatchi & Saatchi LA *Lead Agency

Sara Bamossy, Strategic Planning Director
Drew Corpman, Group Acct. Director
Dogan Datillo, Art Producer
Chris Nicholls, Interactive Media Director
John Payne, Creative Director
Carla Tanchum, Acct. Supervisor
Skyler Wallace, Sr. Strategic Planner
Megan Wood, Media Planner

Farm League

When Toyota updated the design of the 2014 4Runner and stuck to the rugged and tough body-on-frame construction, it was clear that the legendary off-road brand was committed to this niche segment and had no plans of going soft like the rest of the mid-size SUV category. Just like 4Runner, its customers have also chosen to keep themselves wild. The campaign engaged with these active adventurers in the most authentic ways possible, bolstering the brand and increasing sales by over 30%.