Chicago Blackhawks Charities

John McDonough, President and CEO
Jay Blunk, Executive VP
Pete Hassen, Sr. Executive Director of Marketing

Ogilvy & Mather *Lead Agency

Joe Sciarrotta, CCO
Chris Turner, Group Creative Director
David Metcalf, Group Creative Director
Sam Spratlin, Creative Director
Mike Diedrich, Executive Content Producer
Becky Getz, Managing Director of Operations
Annie Gray, Management Supervisor

The Chicago Blackhawks were on their way to the best season in team history, and the philanthropic arm of the team, the CBC, had an opportunity to leverage this to raise an unprecedented amount for Blackhawks charities. To seize the opportunity we needed an innovative way to grow donations beyond the usual in-game fundraising. With the Own the Ice program, we created a campaign and unique piece of memorabilia that rallied our fans to directly raise $201,300, and generated excitement that led to the CBC having their best year ever.