CLIENT
Mondelez International
Gary Osifchin, Sr. Director, Wholesome Sweet, Entrepreneurial and Channels
Scott Marcus, Marketing Manager
AGENCY
Jonny Bauer, Chief Strategy Officer
Matthew Springate, Strategy Director
Kevin Brady, Executive Creative Director
Jodi McLeod, Group Acct. Director
Will de Lannoy, Communications Strategist
Devon Hong, Creative
Tara Lawall, Creative
Colleen Leddy, Head of Communications Strategy
Starcom MediaVest Group
Edelman
SUMMARY
BelVita is a breakfast biscuit that provides nutritious sustained energy all morning long. We needed to introduce more people to the brand and make them feel that it was specially designed for their mornings. We defied the conventions of the breakfast category by creating the #MorningWin campaign that celebrated peoples morning achievements and positioned belVita as the brand that can help them do whatever it is they do in the morning. It earned over 748M media impressions, increased awareness +7% and boosted sales 92.3% vs. a year ago.
