Burger King

Fernando Machado, SVP Global Brand Manager
Eric Hirschhorn, Chief Marketing Officer, North America

DAVID *Lead Agency

Bruno Luglio, Art Director
Ivan Guerra, Copywriter
Russell Dodson, Associate Creative Director
Ricardo Honegger, Acct. Director
Roberto Fernandez, Executive Creative Director
Nazia Du Bois, Global Head of Planning
Fernando Ribeiro, Head of Planning
Veronica Beach, Head of Global Production

ABPR

Code and Theory

Horizon Media

This is a story about turning a once-cherished brand into one of the worlds most loved again. Since its inception, Burger King had been the brand that respected the one in everyone, that empowered the individual. The Proud Whopper made the brand became a real topic of conversation again, seen as one that truly understands the way the world is today and is poised to be at the forefront of this cultural shift. Overnight, the manifestations around BK changed completely, from a very functional story to a very culture-forward dialogue.