Comcast/XFINITY

Sue Slominski, Executive Director Media
Todd Arata, VP Brand
Sherri Davis, Sr. Director Brand Experience

Goodby Silverstein & Partners *Lead Agency

Nathan Frank, Creative Director
Nancy Reyes, Managing Director
Jane Jun, Brand Strategist
Jared Grant, Communications Strategy Director
Paul Caiozzo, Executive Creative Director

Starcom

Jill Kerzko, Associate Media Director
Abby Cooper, Group Media Director

Everyone loves entertainment. But the challenge for people with visual disabilities is how to independently navigate TV show and movie choices. To do that, Comcast introduced the categorys first comprehensive Talking Guide. The Emilys Oz launch campaign helped everyone understand just how rich, rewarding and unique entertainment is from the perspective of someone who cannot see. Emily and her idea of Oz gave high visibility to a niche product, broke records for content engagement, lifted consideration for a criticized brand and drove use of the Talking Guide to new heights.