Tillamook

John Russell, CMO

72andSunny *Lead Agency

Kelly Schoeffel, Co-Head of Strategy
Matt Jarvis, Chief Strategy Officer, Partner
Gillian Kennedy, Marketing Manager
Josh Jefferis, Group Brand Director
Jason Ambrose, Creative Director
Dave Kersey, VP, Brand Group Director
Laura Colvin, Data Strategist
Anneliese Rapp, Strategist
Jason Heinz, Data Strategy Director

Horizon Media

How does a farmer-owned dairy co-op from Oregon win the West? By taking a stand for higher standards. We discovered that even the most food-conscious foodies had a blind spot when it came to dairy. Our disruptive Dairy Done Right campaign issued a wake-up call, exposing them to the corner-cutting practices of CPG conglomerates and introducing Tillamook as the independent dairy brand with stubbornly high standards and kickass products to back them up. In just a few months, we rallied dairy lovers across the West and grew sales in our 3 primary categories by +42%.