Sun Pacific

Victoria Nuevo-Celeste, VP Marketing

Bailey Lauerman *Lead Agency

Kelsey Kelly, Brand Manager
Abbey Johnson, Director of Client Engagement
Mike Weitz, Copywriter
Jim Burhman, Senior Art Director
Dessi Price, Graphic Designer
Mary Palu, EVP/Connections Strategy
Carter Weitz, Chairman/Chief Creative Officer
Lisa McCallan, Connections Strategist/Associate Media Director
Doug Hagge, Chief Strategy Officer

Faced for the first time in its life with a significant and well-funded competitor, Cuties and the Unwrap Sweetness campaign is a story of resiliency and the power of a brand. The strategic casting of Cuties as a Romantic brand, the leveraging of the fruits easy-to-peel feature, and the infectious calling to do The Cutie Curl, captured the hearts of consumers, the further attention of McDonalds as a national marketing partner vaulted Cuties to incredible new heights and most impressively, became the most liked fresh fruit brand in America.