Heineken USA

Charles Van Es, Senior Brand Director
Alejandra de Obeso, Brand Director
Nuno Teles, Chief Marketing Officer, Heineken USA

Droga5 *Lead Agency

Rick Dodds, Creative Director
Steve Howell, Creative Director
Ted Royer, Chief Creative Officer
Chet Gulland, Head of Strategy
Ashton Atlas, Account Manager
Dan Gonda, Head of Account Managemnet
Dan Neumann, Strategy Director

Corbis Entertainment

Starcom

Geometry Global

Strongbow, a small hard cider import in the U.S., was in danger of missing out on rapid category growth. A host of new brands backed by major brewers were gobbling up market share. A breakthrough insight, to serve the product over ice, helped us re-frame the targets understanding of how and where to drink hard cider. By highlighting this new serving suggestion through self-deprecating humor, we created a unique position in the marketplace and drove sharp increases in awareness, trial and consideration, resulting in a dramatic increase in market share.