Volvo Cars of North America

Grey New York *Lead Agency

Andreas Dahlqvist, Chief Creative Officer
Chris Ross, Managing Director
Carlo Johnson, VP, Account Director
Benjamin Michaels, Senior Strategist
Mike Giannone, Planning Director
Rob Perillo, Executive Creative Director
Tor Myhren, Pressident, Worldwide CCO
Rob Lenois, Executive Creative Director
Brenda O'Donovan, Activation
Vanessa Rodriquez, VP, Activation

Mindshare

WE Communications

How can a small, forgotten car company get more attention than bigger, richer competitors during the Super Bowl? Easy they steal it. By staging the greatest interception ever on the biggest media day of the year, Volvo stole media attention from behemoth competitors by dominating second-screen conversation. Every car commercial was a chance to nominate a deserving person you love to win a new Volvo. This colossal Twitter takeover put Volvo in the spotlight and proved that a small brand truly can outsmart category giants.