MillerCoors

Ashley Selman, Brand Marketing Director
Gannon Jones, Director of Brand Marketing
Amanda DeVore, Brand Manager
Brendan Noonan, Senior Brand Manager
Randall Froeschle, Associate Brand Manager

Leo Burnett/Arc *Lead Agency

Chris Emery, SVP, Account Director
Elizabeth Harris, EVP, Strategy Director
Dave Loew, EVP, Creative Director
Jon Wyville, EVP, Creative Director
Monica Stahl, Senior Account Executive

DigitasLBi

How do you reinvent a fondly remembered but frequently forgotten, 112 year old beer brand that is in decline to the millennial generation? By recognizing that their pursuit of the good life was not circumscribed by the money that they had in their bank but more by surrounding themselves with the people, places and things that were honest and grounded. This different take on the most praised, coddled generation led to the iamrich campaign that returned the brand to positive growth for the first time in 5 years.