Allstate Insurance Company

Jennifer Egeland, Director, Integrated Marketing Communications
Brooke Aslesen, Marketing Manager

Leo Burnett/Arc *Lead Agency

Brandan Jenkins, Associate Creative Director
Britt Nolan, SVP, Creative Director
Mikal Pittman, SVP, Creative Director
Veronica Puc, SVP, Executive Producer
David Brot, EVP, Account Director
Angela Sims, EVP, Strategy Director
Nina Abnee, EVP, Chief Client Officer
Charley Wickman, EVP, Creative Director

Starcom

Taylor Strategy

Octogan

Low-cost insurers have one goal: commoditize the category! That flies in the face of Allstates goal of providing coverage that truly protects people. We created Mayhem to tell a simple story: Sure, there are many ways to save money. But youll lose far more if youre underinsured when lifes inevitable mayhem knocks on your door. Mayhems great feat has been getting this message across with wit, not preachiness. And weve done so with omnichannel work that people want to engage withand remember when its time to choose a plan.