Michigan Economic Development Corporation

McCann Erickson Detroit *Lead Agency

Kim Almonroeder, VP, Account Director
Mel Smart, EVP, General Manager
Mark Canavan, SVP, Creative Director
Susan Stallings, VP, Creative Director
Eric Bowe, EVP, Director of Strategic Integration
Andrew Halleck, VP, Executive Producer

Universal McCann Detroit

Weber Shandwick Detroit

The Pure Michigan campaign, launched in May, 2006, has a primary goal of increased travel to, and spending in, Michigan by tourists from throughout the United States and beyond. It has achieved and surpassed this goal and grown to become a rallying cry for the entire state. Both visitor spending and trips generated have grown five- and six-fold, respectively, since the campaign launched, generating over 400 million in much needed tax revenues. State branding is now proudly displayed by motorists who affix Pure Michigan license plates to their vehicles.