GE

Linda Boff, CMO
Andrew Goldberg, Global Creative Director and General Manager of Creative Lab
Beth Comstock, Vice Chair

BBDO New York *Lead Agency

Anne Lac, Associate Creative Director, Art Director
Jeff Kenyon, Head of Planning
Brandon Fowler, EVP, Worldwide Senior Director
Judd Counsell, Associate Creative Director, Copywriter
Michael Aimette, Executive Creative Director
David Lubars, Chief Creative Officer, Worldwide
Marissa Amendolia, Account Manager
Gordon McLean, EVP, Group Director

OMD

Small Girls PR

PrettyBird

With the launch of its Link connected LED light bulb, GE sought to relaunch the very invention that had made founder Thomas Edison world famous 100 years ago. To make GEs late-to-the-game LED lighting a success in an already crowded marketplace would require selling more than just light wed need to sell self-reinvention. A better life. Even sex. Enter Terry Quattro. Not only was he successful in convincing America it needed new and better lighting, he made sure it bought a SIX MONTH SUPPY OF BULBS IN JUST THREE DAYS.