MasterCard

Cheryl Guerin, EVP, US Product and Solutions Lead
Anne Valentzas, Senior Business Leader, Product & Services Integration, US

McCann XBC *Lead Agency

Joyce King Thomas, Chief Creative Officer
Devika Bulchandani, President
Pete Jones, EVP, Executive Creative Director
Daniela Vojta, SVP, Group Creative Director/Art Director
Susan Young, SVP, Group Creative Director/Copywriter
Maria Parodi, VP, Strategy Director
Cindi Blondell, Senior Producer

Carat

Stacey Deziel, SVP, Group Media Director

R/GA

The travel category was growing, but MasterCards share of it was decreasing. The travel category represents a huge portion of MasterCards revenue. We needed something bigger than travel. #OneMoreDay came from a big observation: that people are feeling immense pressure to work non-stop. We believe that experiences matter more than things, so we stood up to an obsessive work culture, encouraging people to take One More Day and make it priceless with MasterCard. Brand metrics surged, and travel-related MasterCard transactions increased significantly.