The Lincoln Motor Company

Dave Rivers, Lincoln Consumer Marketing Manager

Hudson Rouge *Lead Agency

Roe Laophermsook, Sr. Copywriter
Kris Shaffer, EVP, Global Chief Strategy Officer
Sherri Levy, SVP, Head of Integrated Production
Jon Pearce, EVP, Global Chief Creative Officer
Jeff Payne, SVP, Group Creative Director
Jonathan Doyle, Sr. Digital Producer
Parag Tembulkar, Sr. Copywriter
Austin Muncy, Sr. Art Director
Ashley Davidson, Creative Director

Jam3

Plan 8

When you are the oldest, least hip brand at the annual party called The Grammys, tread carefully! In trying to attract a much younger target audience, we knew we ran the risk of turning them off. Our solution was to create an activation combining two forms of self-expression that captivated Millennials most music and selfies. We asked a simple question: What does your face sound like? The Music Selfie Experiment provided the answer. The result? Lincoln was the top auto brand on social media at the 2015 Grammys.