The Lincoln Motor Company

Dave Rivers, Lincoln Consumer Marketing Manager
Andrew Frick, Director, N.A Lincoln Sales & Service Operations
Matthew VanDyke, Director, Global Lincoln

Hudson Rouge *Lead Agency

Ashley Davidson, Creative Director
Adam Flanagan, ACD, Art Director
Scott Hanson, Sr. Copywriter
Kris Shaffer, EVP, Global Chief Strategy Officer
Sherri Levy, SVP, Head of Integrated Production
Jon Pearce, EVP, Global Chief Creative Officer
Jeff Payne, SVP, Group Creative Director

Skunk

How do you turn around a car brand that had gone from being the best selling luxury brand in 1998 to number seven a mere decade later? How do you bring this brand to the attention of a generation who barely knew we existed? Through the very bold step of an unorthodox celebrity partnership, that's how. Via a campaign that put Lincoln squarely into the pop culture conversation, we achieved record high ad awareness, unprecedented increases in Favorable Opinion and for the first time in a decade, significant sales increases.