Southwest Airlines

Helen Limpitlaw, Director, Brand Communications
Jennifer Bridie, Senior Brand Manager, Brand Communications

GSD&M *Lead Agency

Bill Bayne, Group Creative Director/Writer
Jodi Bucciarelli, Account Supervisor
Bill Marceau, Group Creative Director/Art Director
Michael Dezso, VP/Strategy Director
Marianne Malina, President
Jay Russell, Chief Creative Officer

Camelot Strategic Marketing & Media

Chris Schembri, Managing Director/COO

VML

Chadwick Andrews, Senior Account Manager

This is a story about greed, corruption and ego in Dallas. Since 1979, Southwest Airlines competitors made out like bandits thanks to the Wright Amendmenta federal law restricting nonstop flights beyond the contiguous states from its home at Dallas Love Field, leaving Dallas flyers only one option to fly nonstop. After 35 years, Southwest finally got the darn thing repealed. With the help of a massive yearlong billboard campaign, Texas Rangers baseball, and even The Beatles, bookings reached historic highs. In short, Dallas fell in Nonstop Love.