Taco Bell

DigitasLBi *Lead Agency

Jared Fancy, Experience Designer
Reynald Benoit, Senior Experience Designer
Jorie Bodell, Associate Director, Project Management
Jessie Harte, Associate Creative Director
Eissa Bonamo, Lead Creative (Copy)
Tony Ke, Associate Creative Director
Eric Dean, SVP/Executive Director, Creative
Andrew Carlson, Experience Design National Practice Lead
Ronald Ng, Chief Creative Officer, North America
Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco

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How do you enable Taco Bell fans to order their favorites faster? Meet them where they already are: mobile. With a highly-visual interface and patent-pending motion technology, the Taco Bell Mobile Ordering app lets customers customize their beloved extra-beef-extra-nacho-cheese-no-beans-burrito without holding up the line. Fast Company said, Taco Bell's app is what would happen if an Instagram filter fell in love with Seamless and had a baby. To date, the app has been downloaded 2.5M timesand has allowed Taco Bell to communicate with customers in a whole new way.