Burger King

Eric Hirschhorn, Chief Marketing Officer - North America

Scout Sports and Entertainment *Lead Agency

Michael A Neuman, Managing Partner
Steven Lang, Account Supervisor

Alison Broad PR *Lead Agency

Brooke Scher Mogan, Senior Vice President
Adrianna Lauricella, Account Supervisor

Horizon Media

Adam Schwartz, VP, Media Buying
Megan Riley, VP, Managing Director

Code and Theory

Jill Bernstein, Senior Account Director

DAVID The Agency

After a 5 year hiatus, Burger Kings King was reintroduced to the world at the Mayweather vs. Pacquiao fight. One month later, the King stole the show at the Belmont Stakes moments before American Pharoah became the first Triple Crown winner in 37 years. Burger King reinserted a dormant brand icon into pop culture and delivered the best strategic media buy of the year with The Kings return, consequentially sending shockwaves through social media, driving massive lifts in brand conversation and contributing to a record breaking year for the business.