Visa Inc.

Brad Kane, Marketing Director
Helena Tigert, Head of Consumer Credit Marketing
Stefan Harvalias, Marketing Director

BBDO Toronto *Lead Agency

Peter Ignazi, SVP, Executive Creative Director
Carlos Moreno, SVP, Executive Creative Director
Linda Carte, VP, Associate Creative Director
Domenique Raso, Copywriter
Sandra Marston, Account Director
Anand Iyer, Art Director
Lorri MacDonald, VP, Group Account Director

How do you connect with Canadians and show them that Visa payWave is a faster way to pay than cash? By using the countrys fastest and most beloved athletes: NHL All-Stars. We created Visa payWave Fastest Faceoffs, putting hockeys greatest rivals head-to-head in real, unscripted speed challenges using Visa payWave. And every zany challenge had a matching consequence for the losing player, like letting the winner choose his newest tattoo. The results? Highly watchable content that had over 12 million video views surpassing our objective, based on media spend, by 428%.