Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

DishLATINO
El Streaker

RAN IN: United States

CLIENT
DishLATINO

Rhina Portillo, Senior Assistant Brand Manager
Juan Machado, Marketing Lead
James Moorhead, SVP & Chief Marketing Officer
Alfredo Rodriguez, Vice President - Marketing

AGENCY
Havas Worldwide Chicago *Lead Agency

Baltazar Rosiles, Art Director
Gilda Zavalos, Producer
Mario Reinoso, Associate Creative Director
Bernie Gomez, Group Creative Director


Havas Media Chicago *Lead Agency

Christa Chavez, VP, Account Director
Paul Traeger, SVP, Strategy Director


SUMMARY

Soccer is more than just a game to U.S. Latinos; its a core part of their identity. In a highly competitive market, we positioned DishLATINO as THE destination for those who cant live without it. To communicate this, we built our campaign around someone who loves soccer so much, hed bare his all in front of everyone El Streaker. Through a choreographed social media scandal, we created a firestorm that drove millions of video views, captured the medias attention, and drove the second highest month for activations in DishLATINO history.

CASE VIDEO


Hero Medium: Interactive/Online

Medium Featured On Video: Consumer Involvement/User Generated, Interactive/Online, PR, Print, Social Media

Audience: Cultural or Ethnic Group

Objectives: Gain new customers

Type: Business to Consumer

Classification: National, Non-English

Language: English