Pandora Media Inc.

twofifteenmccann *Lead Agency

Kyle Davis, Copywriter
Quentin Shuldiner, ACD / Copywriter
Hannah Schaefer, Account Director
Kelly Johnson, Managing Director
Ryan Ouyoumjian, Strategist
Gabrielle Tenaglia, Director of Strategy
Scott Duchon, Chief Creative Officer
James Robinson, Chief Creative Officer
Alper Kologlu, Art Director
Anne Cathcart, Senior Account Executive
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For years, Pandora had been the category leader in streaming music. By 2014 press was predicting the year of the Pandora killers, and emerging competitors were spending hundreds of millions of dollars to lure Pandoras listeners away. Instead of telling listeners how Pandora provided a better experience, we created live, FaceTime concerts where listeners could feel how the Pandora experience was different. The campaign saw an average of a 69% increase in listening hours for the campaigns featured artists (Pandora Campaign Tracker, 2014).