United States Postal Service

Chris Karpenko, Executive Director, Brand Marketing

McCann *Lead Agency

Ferdinand Daniele, Associate Creative Director
Tom Murphy, Chief Creative Officer
Tom Weingard, Associate Creative Director
Julien Delatte, SVP, Group Strategy Director
Laura Decker, VP, Account Director
Leslie Sims, EVP, Executive Creative Director

Universal McCann

Michael Knopf, SVP, Client Business Partner

Weber Shandwick

Fred Lindeberg, SVP, Management Supervisor

MRM // McCann

Caspar Ouvaroff, SVP, Group Account Director

USPS needed America to consider it a reliable shipping partner ahead of the 2014 holiday season: the time of year that poses its biggest business opportunity, yet when reliability perception takes its biggest hit. Rather than talk about our reliability, we boosted the morale of our 600,000 employees so they would delver more reliably. Not only did we improve our on-time delivery rate by more than 10% during crunch time, we also increased reliability perception and took a bigger share of the growing shipping market than our competitors.