3M

Penny Wise, Chief Branding Officer
Nancy Sperling, Sponsorship Events Managers
Amanda Yates, Brand Activation Sr. Manager
Don Branch, Chief Marketing Officer

BBDO New York *Lead Agency

David Lubars, Chief Creative Officer
Joe Lovering, Sr. Creative Director, Creative
Ladd Martin, Senior Director, Account Management
Carissa Ranelycke, Senior Interactive Produce
Philippa Campbell, Director, Account Management
Sermad Buni, Senior Creative Technologist

The average person uses 3M products over one hundred times a day, but few realize it. 3M products are in cars, planes, homes, clothing theyre pretty much everywhere. But ask someone what 3M does, and usually they can only think of Post-its. This is particularly true with young, tech-savvy people who will soon represent the majority of 3Ms customers and employees. So we brought the 3M story to life for them, in the form of a tent made entirely of 3M products placed smack in the middle of the countrys biggest interactive / music festival, South by Southwest.