Mars Food

BBDO San Francisco *Lead Agency

Craig Mangan, Executive Creative Director
Matthew Miller, Executive Creative Director
Amber Justis, Creative Director
Steven Rutter, Executive Creative Director
Louise Doherty, Executive Producer
Mary FlorCruz, Group Strategy Director
Elana Shea, Senior Account Director
Nate Totten, Copywriter
Alyssa Collis, Art Director
Christopher Plaskett, Senior Integrated Producer

Porter Novelli

Catapult Marketing

By 2015 organics were everywhere. As an organic producer of rice and grains products and seeds for planting, Seeds of Change faced the challenge of building visibility and relevance with a mass audience to drive sales with no media budget. Inspiration from the brands unusual heritage, a seed bank saving heirloom plants, inspired us to reframe its mission to Save the Flavors of endangered heirloom and organic food by planting and buying them. Flavors delivered more universal appeal. Our Atlanta-based campaign increased sales 21%, convincing our client to run nationally.