Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Dove Men+Care
Dove Men+Care First Fatherhood Moments

RAN IN: United States

CLIENT
Unilever

AGENCY
Edelman *Lead Agency

Smita Reddy, Senior Vice President
Carolyn Pilkington Sklar, Senior Vice President
Tony Nikolla, Vice President
Lucy Noble, Vice President
Amy Jackson, Senior Account Supervisor
Lizz Yeh, Senior Account Executive
Sarah Lahne, Account Executive
Ben Brodette, Senior Account Executive
Jessica Ostrau, Senior Account Executive
Kristin Sluyk, Assistant Account Executive


Havas Worldwide


VaynerMedia


Mindshare


Epsilon


SUMMARY

Dove Men+Care recognizes that masculinity has evolved, and men today are embracing their caring roles more than ever. Knowing that 82% of men believe that having a child changes the way they think about what it means to be a man, we created the First Fatherhood Moments campaign to celebrate dads and the care they provide for their families from the first moment and to provide the support dads need. We highlighted real dads stories and advice on new media platform Medium.com and launched a national Care Package program to care for dads from the very first moment.

CASE VIDEO


Hero Medium: PR

Medium Featured On Video: Branded Content, Interactive/Online, PR, Print, Radio, Social Media, Sponsorships, TV

Audience: Men

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English