PepsiCo Foods Canada

Susan Irving, Senior Director of Marketing, Global Brands
Matt Webster, Marketing Manager, Young & Hungry
Sheri Morgan, Senior Manager, Corporate Communications

BBDO Toronto *Lead Agency

Denise Rossetto, SVP, Executive Creative Director
Todd Mackie, SVP, Executive Creative Director
Derek Blais, VP, Associate Creative Director
Stephanie Page, VP, Group Account Director
Karrie Kwong, Account Executive

Citizen Relations

Mark Carpenter, Deputy General Manager, Toronto & Senior Vice President, Integrated Communications

OMD

Laura Lewandowski, Group Director of Strategy

Doritos has a cult-like following for their limited-time flavour Doritos Ketchup, but they needed to broaden the fanbase. The 2016 launch coincided with Valentine's Day, a traditionally one-sided affair with higher expectations for guys to do something special. But what do you give guys? Simple: Doritos Ketchup Roses. Boldly declare your love with something he loves and spread the love of Doritos Ketchup. The campaign grew baseline sales at 11%, earned over 56 million impressions, and is regarded by PepsiCo globally as a best-in-class example of brand engagement.