Milwaukee Public Museum

Carly Nusser, Director of Marketing

Cramer-Krasselt *Lead Agency

Marshall Ross, Chief Creative Officer
Chris Jacobs, Executive Creative Director
Ned Brown, Group Creative Director
Shawn Holpfer, Design Director
Zack Schultze, Art Director
Jim Jodie, Copywriter
Darci Bandi, Account Supervisor
Scott Shulick, Group Planning Director
Rachel Brubeck, Associate Media Director

The Milwaukee Public Museum's situation was dire. For years, they'd been struggling with declining attendance, huge financial losses and a perception of being old and boring. To make matters worse, they were launching a new exhibit on one of the oldest, most played-out subjects possible dinosaur fossils. But by treating the exhibit launch as more Hollywood than museum, dinosaurs were literally brought to life on the streets of Milwaukee. #BigIsHere captured an entire city's curiosity and resulted in the most successful traveling exhibit in a decade.