Procter & Gamble

Sara Young, Brand Director
Pete Carter, BBIC
Sara Saunders, Senior Brand Manager

Grey New York *Lead Agency

Joanna Carver, Global Group Creative Director
Emma Armstrong, EVP Account Director
Courtney Berry, SVP Account Director
Lindsey Randolph, Global Planning Director
Anne Stesney, Creative Director
Natsko Bosaka, Creative Director
Jennifer Andrews, Creative Director

Devries PR

This is the story of how Pantene found new cultural relevance for its heritage in hair strength to connect with millennial women's hearts. We made "Strong is Beautiful" mean something, by showing the world the power that Dads have in creating the next generation of strong women. We simply filmed NFL Dads doing their daughters' hair (the #DadDo). And we set fire to the Super Bowl ad conversation. 45 million views and 1.68 billion media impressions later, #DadDo was a sensation, leading to unprecedented cultural attention and engagement for Pantene.