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Be The Match
Be The Guy

RAN IN: United States

CLIENT
Be The Match

AGENCY
space150 *Lead Agency

Alyssa Raiola, Media Planner
Casie Cook, Sr. Strategist
Nicole Pamelia, Account Director
Chad Nauta, Associate Creative Director
Jon Reine, Senior Copywriter
Nate Eul, Designer
Brian Ritchie, Executive Creative Director
Brock Davis, Chief Creative Officer
Henni Iwarsson, Senior Producer
Kelsey Suys, Senior Account Manager


SUMMARY

Young men yearn for greatness, but struggle with self-doubt. But for Be The Match, these guys are biologically ideal bone marrow donors. To demonstrate their unique role in curing blood cancers and other life-threatening diseases, we flipped the script—shifting the focus from patients to donors. Because simply being who they are qualifies them to do something truly great. The campaign increased this critical demographic on the registry by more than 50% and registered thousands of additional new donors, ultimately positioning the organization to save more lives.

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;Video Skins/Bugs;MOBILE/TABLET;Display Ad (Mobile/Tablet);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Branded Content (TV);Spots (TV)

Audience: Young Men 18-24

Objectives: Increase awareness and convert registrants

Type: Business to Consumer

Classification: National

Language: English