National Association of Realtors

Arnold Worldwide *Lead Agency

Lisa Unsworth, Chief Marketing Officer
Sean McBride, EVP, Executive Creative Director
Nate Donabed, VP, Creative Director
Josh Kahn, VP, Creative Director
Ashley Herrin, Art Director
Liz Breen, Copywriter

Havas Media

David Buklarewicz, EVP, Group Account Director
Jenna Fidellow, General Manager
Greg James, EVP, Chief Strategy Officer
Cristina Ferruggiari, VP, Account Director Video Investment

Once upon a time, people relied on Realtors when it came to buying a home. But technology has empowered a new generation to search and find their dream home all on their own. We've made Realtors relevant to this Millennial audience and reinforced their value in the home buying process through an integrated campaign with America's most beloved Realtor: Phil Dunphy from Modern Family. Since the campaign launched, “Consideration to use a Realtor” and “Likelihood to use a Realtor” are up 17 and 11 percentage points, respectively, among Millennials.