Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Stance
The Uncommon Force

RAN IN: North America

CLIENT
Stance

Nick Tran, VP of Integrated Marketing

AGENCY
Zambezi *Lead Agency

Chris Raih, Founder + CEO
Josh DiMarcantonio, Executive Creative Director
Nick Rodgers, Creative Director
Ben George, Creative Director
Chris Rutkowski , Senior Art Director
Ricardo Diaz, Director of Digital
Sean Carnage, Senior Digital Producer
Andrew Gage, Producer
Jared Jue, Account Supervisor


SUMMARY

At the height of the 2015 holiday shopping season and in the midst of the Star Wars marketing hype, we needed to get people excited about socks.  Stance, an indie fashion brand, had acquired Star Wars licensing. With massive competitors like Target and Walmart launching their own Star Wars lines, we had to take a rebel approach to engage fans and meet aggressive sales goals.  Our reco was an immersive digital experience built for “Star Wars” fans. We managed to capture fandom's imagination and beat sales projections by 300%.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: ECOMMERCE

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;WOM (Consumer Involvement/User Generated);DIRECT;Email;Mail;ECOMMERCE;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);PRINT;Magazine - Digital;Magazine - Print;RETAIL EXPERIENCE;POP;SOCIAL MEDIA

Audience: Star Wars Fans

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English