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Dove Hair
Dove Hair #LoveYourCurls Emojis

RAN IN: United States

CLIENT
Unilever

Brian Kennedy, Senior Brand Manager
Louise Nankiinga, Associate Brand Manager
Robert Candelino, Vice President of Marketing, Hair Care
Pragati Ruia, Senior Brand Manager
Leandro Barreto, Senior Global Brand Development

AGENCY
Edelman *Lead Agency

Katie Stratakis, Senior Vice President


Ogilvy & Mather Paris *Lead Agency

Pauline Desforges, Head of Planning


Mindshare

Karen Garzio, Media Director


VaynerMedia

Katie Koenig, Account Supervisor


SUMMARY

Dove Hair is committed to redefining traditional standards of beauty and ensuring women and girls with curly hair continue to feel represented and see accurate reflections of themselves in the world around them, including social media. Dove Hair introduced Love Your Curls: Emojis to fill a void and ensure women and girls can express themselves through this common social language. By creating a keyboard filled with emojis with multiple curl types, textures and colors, Dove Hair started a viral conversation via a timely and relevant social medium.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Display Ads (Interactive/Online);Other (Interactive/Online);MOBILE/TABLET;App;Display Ad (Mobile/Tablet);In-App or In-Game Ad;Messaging/Editorial/Content;PR;PRINT;Magazine - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Branded Content (TV)

Audience: Women

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English